Hi, I’m Siobhan.

*Pronounced "Shi-von” (she/her)

I'm a Design Engineer and Kinesiologist, skier, mountain biker, climber, and someone who spends most of my time outside. An obsession with how people move through the world is what drew me to product development.

I hold dual Master's degrees in Innovation Design Engineering from the Royal College of Art and Imperial College London, and a BSc in Kinesiology. I co-founded The Tyre Collective, taking a hardware device through five prototype generations, 28 real-world pilots, and international manufacturing, and securing patents in four countries.

My work has won international awards including Forbes 30 Under 30 Europe, Terra Carta Design Lab, and the James Dyson Award, and has been featured at the Vitra Design Museum, the V&A, The Financial Times, BBC, Designboom, and Dezeen.

I build things meant to be used, outside, by real people.